Macala is a writer, strategist, and storyteller. She merges her passion for storytelling and narrative with her deep understanding of technology and strategy to help bring innovative ideas, products and programs to life.
Interested in the tools and platforms that society uses to communicate culture, her writing and studies explore how people can become better communicators in order to shape their futures, share their ideas and create a better world to live in.
Her cultural insights have been featured in numerous publications including The Wall Street Journal, Los Angeles Times, New York Times, AdAge and Adweek. When not immersed in the Internet of things, she can be found on the back of a horse.